Abyss' inaugural client in 2012 was Scott Brownrigg, one of the UK’s most established and respected architectural practices. We have been working with them to create and implement a business development strategy to support their expansion into South East Asia, centred around the opening of their new Singapore office.
Following their appointment for the design of a new satellite campus for the University of Reading in Malaysia (pictured right top), Scott Brownrigg considered the possibility of setting up a permanent presence in South East Asia (SEA). After doing a bit of market research and speaking with organisations such as UK Trade & Investment, they decided on Singapore as the desired regional office location due to its standing as a global city, the integration of its business and financial communities with global markets, its lack of corruption and its ease of doing business.
Market Entry & Business Development Planning
Scott Brownrigg then commissioned Abyss Global to work with them in creating and implementing its business development plan to penetrate the market in Singapore and the wider SEA region. We developed an initial business development plan based on extensive market research, followed by identification and research of potential target clients and appointment-making for initial market visits by several of the firm's board directors.
The results have been positive to date, with the firm having been invited to develop a concept for a 50-storey office tower in Singapore's central business district, a 40-hectare master plan in Papua New Guinea, as well as several other projects. We are now building relationships with a number of large clients in the region targeting transportation (air and rail), education, business space/offices, mixed use and hospitality projects.
"I wanna wake up in the city that never sleeps!"
Following on their expansion into Asia, the firm came to Abyss to assist with a similar assignment in helping them open a new office in the United States. After an extensive market research study, including site visits to several key cities and interviews with many peer organisations, New York was selected as the preferred location. A full business plan was developed, including a detailed business development and marketing plan led by Abyss, and the firm's first US office began operating in April 2015.
Global Business Development Representation & Advisory
From mid-2013, Scott Brownrigg has retained Richard Nelson of Abyss to represent the practice in developing its global business and to assist in managing key global client relationships, as well as to provide ongoing strategic advice as the firm pursues new markets globally.
We have an ongoing program researching and developing strategies for all the major global regions, including:
- Middle East
- North America
- Latin America
This rolling programme of market analysis, research and development provides Scott Brownrigg with a solid growth plan for the future. We are investigating further growth opportunities in Asia-Pacific, EMEA and the Americas regions, all built around design hubs located in key global cities.
Visit www.scottbrownrigg.com to learn more about the practice.
Also click here to download iA: intelligent Architecture, the publication of Scott Brownrigg's Design Research Unit, which contains their latest design research and development.
Contact us to discuss Scott Brownrigg further.