International Business Development in the Now Normal

Many A/E/C (architecture, engineering and construction) businesses—along with their large corporate and manufacturing clients—have been expanding globally for the last five or six decades. But in the last decade, the global financial crisis (GFC), trade wars, geopolitics, and most recently the COVID-19 pandemic, have seriously damaged the open trade system that has powered the globalised economy since World War II.

In his latest article, Abyss Global’s MD, Richard Nelson, explores how the pandemic—on top of a decade that saw more than 40 global or regional crises related to social unrest, geopolitics, economics, environmental catastrophes, armed conflict, terrorism and cybercrime, not to mention dramatic increases in nationalism, polarisation and populism—has impacted the ability of AEC firms to effectively develop and grow their businesses internationally.

As well as his own evidence-based insights, Richard interviews several industry figures from around the globe to get their perspectives, including:

We are honoured that this article was featured in the December 2020 issue of MARKETER, the Journal of the Society for Marketing Professional Services.

Please click here to read the full article, and contact us if you would like a PDF copy.

(Article credit: ©Marketer, The Journal of the Society for Marketing Professional Services, December 2020, www.smps.org)