Few issues are as perennial as the push and pull between globalization and protectionism. Should procurement be subject to “Buy American” restrictions, or can the best prices and highest quality be achieved through international sourcing, especially for specialized services and products?

Author Mark Buckshon interviews Abyss Founder and Managing Director, Richard Nelson, in this article for the December 2021 issue of MARKETER, the Journal of the Society for Marketing Professional Services.

In it, they explore the issues for both the services and goods sides of the A/E/C sector (architecture, engineering and construction).

Further contributions are provided by several current Abyss clients, including PJA and KEO International Consultants.

Click here to read the digital article.

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(Article credit: ©Marketer, The Journal of the Society for Marketing Professional Services, December 2021, www.smps.org)